PRIVACY POLICY
Introduction
At Walkers Snacks Ltd we promise to protect your privacy by both this
privacy policy and your rights under the Data Protection Act 1998. This policy
explains why we request personal information, how you can give or refuse
your consent, what information we request and who else may have access to
it. The only personal information we will have is that voluntarily supplied
by you.
This website is managed by Walkers Snacks Ltd and its agents for
the use of consumers within the UK, Channel Isles, Isle of Man and
Republic of Ireland.
Personal Information
We do not use this website to collect any personal information about
you unless you provide it voluntarily by registering to receive service or
communications from us. Personal information includes your name, phone
number, email address or any other information that might reasonably be
used to identify you individually.
If you do provide us with personal information, we may use it to contact
you about our products and services. We will not sell your name, address
or phone number to any other third party.
Your personal information will be collected and stored by Walkers Snacks
Ltd or its service providers, with your consent, for the following
purposes:
- To directly provide the information or services you have requested.
- To enable third parties to process and manage your information to
enable us to provide the information or services you have requested.
- For security, administrative and legal purposes.
- To update and enhance the website and the services provided.
In such cases where Walkers Snacks Ltd asks you for personal
information, it will be kept secure and confidential. We will inform you
of how we intend to use the information and we will ask for your
explicit consent.
According to the contact details provided by yourself, we will provide
the services you have requested by email, telephone or post. For instance,
if you do not wish us to contact you by telephone, then you do not need to
give us your number. However, if you do not give us your telephone number
we may not be able to call you back.
Your consent
1. By entering the your personal information you consent to the collection
and use of the information you voluntarily submit, for the purposes
described above.
2. Any personal information will only be used in accordance with current
data protection legislation.
3. All our email correspondence contains an unsubscribe option by which
you can opt out of further email contact if you so wish.
4. You have the right to ask Walkers Snacks Ltd for a copy of any
personal information we hold about you. The Data Protection Act stipulates
that you must request this in writing, and that this may be subject to a
fee of up to £10. The address to write to is: The Data Protection Officer,
Walkers Snacks Ltd, 1600 Arlington Business Park, Theale, Reading,
Berkshire, RG7 4SA.
Cookies
Walkers Snacks Ltd may use "cookies" in order to personalise delivery
of content based on your experience with our website. When you enter
www.walkEARS.com, we may assign your computer browser a unique
random number called a "cookie".
Cookies enhance our website by allowing you faster access to the information
you are seeking and by enabling us to provide suitable content based on your
experience with our site and products.
Your privacy and security are not compromised when you accept a cookie
from our website. A cookie simply contains a large random number which in
itself does not contain any personal information and any information you
submit in the registration section of the website will not be contained
within the cookie data. Cookies from our server cannot read data from your
computer's hard disc or read cookie files from other websites or write any
information to your hard disc. They simply make the website easier for you
to use. The use of cookies is an industry standard, and many major web
sites use them to provide useful features for their customers.
Each web site can send its own cookie to your browser if your browser's
preferences allow it, but (to protect your privacy) your browser only
permits a web site to access the cookies it has already sent to you, not
the cookies sent to you by other sites. You can configure your browser to
accept all cookies, reject all cookies, or notify you when a cookie is set.
(Each browser is different, so check the "Help" menu of your browser to
learn how to change your cookie preferences.) If you reject all cookies,
you may not be able to receive personalised information on our website.
Who else might see my personal information?
Walkers Snacks Ltd and our agents will not share your personal
information with any other company unless you give us explicit consent to
do so.
Any links to other websites are for your convenience, and should not be
taken as endorsement by Walkers Snacks Ltd. We are not responsible
for the content or the communications policies of the linked websites,
and therefore we recommend that you check the privacy policy of those
websites to which this website may link. We will share your information
where required to do so by relevant legislation, or court orders.
Should Walkers Snacks Ltd be acquired by another company, customer
information may be deemed a transferable business asset, and as such will
transfer to the new owners.
Invisible GIF Images & Link Tracking
These are invisible images used in HTML email communications which allow
us to track if the email was opened and read. We use these to monitor
the level of interaction with a particular email and the results are used
to tailor our communications with you.
We may use link tracking within the emails we send you: these links may
contain information that allows us to track which links are being clicked
on. Aggregated data from this is used to tailor the links provided in our
emails. The data obtained from these links do not identify you.
Additionally we may use link tracking on the website to monitor aggregated data of information such as page visits and traffic through the site. The data obtained from these links do not identify you and the data are used to enhance the consumer experience on the site.
Email communications and opting-out
Walkers Snacks Ltd may contact you by email after you register with
information that we think you will find useful, including announcements
about special offers and new products and services. It is our policy to
send such emails only to customers who explicitly give us permission to do
so, or where their email has been supplied by a friend as described in the
section below. In every such email message, we will also have instructions
on how to unsubscribe so that you will not receive any email messages from
Walkers Snacks Ltd in the future if you do not wish to.
Walkers E-mail a Friend emails
Emails supplied through the "E-mail a friend" section of the site are used
only to pass on the named friend's recommendation. They are not stored in
any of our databases, and are not passed on to third parties. Walkers
Snacks Ltd will contact the email recipient once only, on the
recommendation of the named friend.
By submitting your friend´s details and a message you vouch that your friend will be happy to receive such a communication. If you do not believe this to be so, you should not enter your friend's details or a message. By submitting this information you also agree to our
terms of use
Comic Relief Privacy Policy.
For more information about how Comic Relief handle personal information,
please see their
Privacy Policy.
What if this Privacy Policy changes?
Walkers Snacks Ltd may update this policy at any time. If we do this,
it will be highlighted on the Home Page, so that you are aware of the need
to check it again.
LEGAL NOTICES
WALKERS and the WALKERS logo are registered trademarks Walkers Snacks Ltd 2007